The Value of a Good Domain Name
Domain names to the internet are the as
necessary as wheels on a car. All websites
need a domain name; it is how your website
is found on the internet by your potential
customers. It is your unique identifier and
two organizations can not have the same
domain name. Your domain name is not really
purchased or bought; it is actually leased
for a year to 10 years.
Choosing a good domain name requires some
thought, because picking a good name may be
an important factor in getting return
visitors to your site. You will want to keep
it short and to the point, no more than 14
letters. This can help reduce the chance of
a visitor mistyping your site and ending up
on another site.
It is a good idea to choose a domain name
that reflects the type of business you plan
to do. You will use the name often in your
website and if done right it can help you
with promote your site with the search
engines. What are some tips for choosing a
domain name?
Tip 1 - Buy it early. Take a day or two to
decide on your name. Think it through, but,
don't procrastinate. Over 30,000 domain
names are sold a day. Don't let someone else
beat you to a good domain name.
Tip 2 - Buy your name in .com and .net.
Let's say you buy domain name KCBBQ.com.
Your competitor, who also sells Kansas City
BBQ sauce, knowingly buys KCBBQ.net and
maybe even KCBBQ.biz. Why would he do that?
Isn't he limiting his own business by
getting a name similar to yours and won't he
confuse his customers? Don't think your
competitor is innocent. He has just engaged
in a domain name trick! He is not planning
on conducting his primary business under
these names. He bought those names to TAP
into your business! Avoid this common newbie
mistake and buy all the necessary domain
names to protect your interests.
Tip 3 - Buy alternate domain names. Domain
names are so cheap that it is affordable to
practice this tip. Let's say you decide that
you want to also buy KCBBQ.com and .net why
not purchase KC-BBQ.com and .net. These
other sites won't go to waste. You can point
these sites to your main domain name
KCBBQ.com and increase the traffic to your
site.
Tip 4 - What if all good domain names are
taken? You should consider buying a
previously owned domain name. As we
mentioned before domain names can be
purchased for multiple years. Sometimes the
lifecycle of a website comes to an end and
the domain name already has a good page
ranking with search engines. You can
effectively buy yourself traffic without any
work.
Tip 5 - If at all possible don't choose a
domain name that is close to competitors,
just because you like the name. For example,
if there is a web hosting company called
domainexpress.com, it is not recommended
that you pick domain-express.com. Take some
time think it out, but, don't wait too long
picking your internet identity. It is a
necessary exercise in defining your buisness
and it can be fun. If you don't like it, the
worst thing that can happen is that you
-sell it; There are profits to be made in
doing that too!
Tariq Giaziri
Head Developer
http://www.iamtq.com
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